Psychology professors Christopher Chabris and Daniel Simons have an op-ed in The New York Times that underlines just how unreliable everyone’s memory of past events or evidence is.  Citing an example involving astrophysicist Neil deGrasse Tyson, it especially notes how people develop a level of certainty about their memories that can keep them from being open to contrary facts.  

Naturally, this common phenomenon applies to how the mind can easily shape evidence to fit beliefs in all manner of human endeavor — including public opinion.

Read more of the op-ed in The New York Times.